Making good on your green claims: How can businesses demonstrate they are not just ‘greenwashing’?
October 14, 20211 min read
The Competition and Markets Authority (CMA) has just warned UK businesses they have until the New Year to make sure their environmental claims comply with the law.
To help businesses understand how to communicate their green credentials while reducing the risk of misleading shoppers, the CMA has published the Green Claims Code. This focuses on 6 principles which are based on existing consumer law. It is clear that firms making green claims “must not omit or hide important information” and “must consider the full life cycle of the product”.